BBH New York / Ben Steiger Levine
Working with Director Ben Steiger Levine and LA-based practical effects house, Spectral Motion, we produced this Sprite commercial featuring the musician Drake.
The process included creating both 3D generated and live action and the seamless integration of the two. It began with a complete body scan of Drake. We then created a 3D model of him and cut him into the pieces we wanted to move. The model was then sent to the effects house and they created an animatronic puppet of Drake. On set we used a motion control camera and perfectly aligned Drake's last position to match the robot clone of him. Using the same camera movements we shot the puppet exploding. In post, we regenerated the footage of Drake to align with the movement of the robotic puppet and created the 3D liquid simulation of the water moving through him.